Beleza no Jogo

Museu do Football Rebrand concept - "Beleza no Jogo", meaning beauty in the game. Is a rebrand project for the Museu do Football in São Paulo. The key points being expressed are; to live free through football. Each graphic element represents a key element within "The Beautiful game". The aim was to capture the famous Brazilian "Ginga" style of play in my work, and give a sense of freedom and flare, similar to that of the way most Brazilians feel about Football.